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The Engine That Drives Your Business Fast Plan is our rapid Business or Marketing Plan writing service for clients who need a Marketing Plan, yesterday! We offer two written Marketing Plans - Basic and Comprehensive. The main difference between them is that the Basic Plan is just for "today and tomorrow", invokes modest change and fine tunes existing activities. This level of activity works extremely well for the pursuit of short term business opportunities. Alternatively, our Comprehensive Plan requires more research, describes more promotional and advertising activities, carefully positions the business in the market and provides more detail in marketing budgets. It sets out the full programme over a longer period and may involve major rework or change to existing activities. Our Fourteen Day Guarantee
runs from the date of first briefing, or when the main body of information has been
received, to the day we give notice of completion. We guarantee to complete the project
within fourteen business days or it's FREE! The minimum content we build into a Marketing Plan follows next. The details of a Comprehensive Marketing Plan you can find here. BASIC MARKETING PLAN $1995 Plus GST This quality of plan and cost structure is only achievable if the client provides the greater amount of the content, including full financial details. We provide the structure, refine the content and enhance some of the strategies. This plan format is not suitable for clients who require a full reassessment of where they are with their marketing and what they want it to achieve. Cover Page Executive Summary Company Overview Partnerships Service / Product Strategy Market Analysis Select Customer Profile Marketing Activities Distribution Referrals Resources Available Basic Marketing Budget It works like this once you have signed up for a Basic Marketing Plan:
Click here to send email asking us to make arrangements for writing your Business Plan.
If a simple "where we are now and where we will be tomorrow" is not enough for your needs, then perhaps you might like to consider a Comprehensive Marketing Plan. A Comprehensive Plan is more detailed than the
Basic Plan, involves more market research and risk assessment, more analysis and longer
term sales modelling, more time to develop comprehensive strategies and more detail in
preparing tactical programmes. This comprehensive format looks like this: COMPREHENSIVE MARKETING PLAN From $2995 plus GST The bold sections amongst the text indicate additions that go into the Full Plan which are not found in Fast Basic Marketing Plan. Cover Page Executive Summary Company Overview Strategic Alliances Service / Product Strategy Market Analysis Marketing Plan Marketing Budget Media Selection It works like this once you have signed up for a Comprehensive Marketing Plan:
You will end up with the full "this is where we are, this is where we want to be, and this is how we will get there". Our Guarantee for this version of the Plan is three weeks from the latter date of last briefing or receipt of information. Costs for a Comprehensive Plan are naturally greater, and will be quoted for on an individual basis. As a rough rule of thumb however, you could allow $2995 plus GST, plus other third party expenses. Click here to make arrangements to get your Comprehensive Marketing Plan written.
The Last Word From our experience, planning and strategising are either not done on a regular basis, or can be let down by poor implementation. We believe that implementation is imperative after marketing
planning, as this is where you actually "create the customer" you have been
thinking about. We therefore recommend that you make allowance for a few coaching sessions in the months following roll out of "The
Plan". |
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